Search results for "social consequences of aggressive marketing strategies"

Kìnecʹ koncepcìï partnersʹkogo marketingu? Marketing 3.0 či zaklâttâ realʹnostì?

2016

This article provides various marketing concepts and orientation which were aimed at bringing positive and desired social effects for business activities. Nevertheless, in authors view, the theory does not reflect the reality of business practices. Therefore, a number of companies which are making use of aggressive marketing but in fact ignore the consumer needs were presented. This includes, among other things, the following markets: food, electronic one and even pharmaceutical. It seems that this is caused by monopolization process of global economy.